Something About Company
Data-driven marketer with deep business knowledge, updated with latest developments in the digital marketing landscape. Skilled at designing the marketing strategy utilizing key channels of acquisition like PPC, Display, Social, SEO, TV, and Radio; Increasing customer lifetime value using customer journey mapping, understanding customer touchpoints, buying behavior, and introducing personalized nudges to assist purchase intent.
Current responsibilities at a previous workplace.
Overlook & lead the planning and delivery of key paid marketing activity utilizing internal and 3rd party data to identify trends and insights, to optimize spend and performance based on the insights.
Lead the attribution and performance measurement of all marketing campaigns (online and offline), and assess ROI and KPIs against goals