12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can significantly enhance a brand’s appearance in the talent market. And the bright side is that it does not always need an insane spending plan!

Now is the time to inject some imagination and enjoyable into your recruitment campaigns and shock those uninteresting, overused recruitment methods that typically begin with posting on task boards (boring).

When your skill team starts developing initial, interesting project ideas that connect into and enhance your overall recruitment technique, you’ll how to draw in the very best and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing fun and interesting methods to attract great candidates to your brand and make a larger influence on applicants.

Examples include recruitment by means of a dating app, utilizing a strange code to break, hosting meet-ups, or getting the assistance of an immersive virtual trip.

– You can develop creative concepts for your recruitment project by evaluating the issues your skill group has now, researching how other companies hook candidates, or conceptualizing originalities with your team.

– Three examples of companies believing outside the box consist of IKEA’s 3D-printed meatball project, Volvo’s S90 design car that interviews its own technicians, and an actually fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so check out on).

– After introducing your project, develop skills tests in a jiffy to screen and shortlist applications with Toggl Hire. Your talent group can pick from our library of over 150 test design templates to enhance and automate your employing process.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that utilize original recruitment campaign concepts, such as games, crack-the-code tests, AI recruitment bots, or video material, link directly with the hearts and minds of their target audience.

How do you know if your company is utilizing creative ideas in your strategy?

Well, has the skill group been using the same recruitment marketing technique for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the very same traditional techniques that everyone else uses, there’s no other way your brand will stick out in the crowd.

When business interact with candidates in a thoughtful, impactful method with their recruitment marketing, they’re most likely to bring in the certified individuals they’re trying to find. Now, here’s how your group can start doing things in a different way.

How do companies think about innovative recruitment campaigns?

It’s not too complex. Let’s stroll through the steps for developing successful, initial recruitment marketing.

Step 1: Identify your group’s biggest blockers in getting leading talent.

Step 2: Next, brainstorm concepts or strategies to overcome those obstacles. Here are some ideas:

– Get motivation from other business currently believing out of package.
– Put yourself in the shoes of your target audience and think about methods to communicate with them in a style and tone that will attract them, such as an animated video.
– Connect to colleagues to gather concepts from a diverse group.
– Consider what your company values extremely in its present staff members.

Step 3: Bring all your ideas together and create your recruitment project method, including the channels you’ll use to publish it, such as social media and your careers site.

Step 4: Review your project expense and guarantee you have the spending plan you need, or adjust your strategy accordingly (keeping in the great things your target market likes).

Step 5: Launch your campaign and hope your job advert and other campaign components get prevalent national, worldwide, (or perhaps viral!) attention.

Do we require to outsource customized elements of our recruitment projects?

Possibly. We understand that not all business have the resources to pull off every aspect of an innovative task in-house. In that case, you may require to contract out specific elements to an agency, such as:

– Designing social media or other digital advertisements
– Creating a video (that does not look like your nephew took your mobile phone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the enjoyable things.

To assist you win on this new path, we’ve gathered some really innovative recruiting ideas listed below. Companies that created some original or innovative attention grabbers to attract terrific prospects.

12 imaginative and inspiring recruiting campaign examples

Let’s face it, lots of organizations need a recruitment process remodeling. Especially if they want to bring in young, certified candidates (and the company’s employer brand name is as attracting them as a 1970s film).

The following business (many of which you have actually likely heard of) also required some fresh concepts for their recruitment marketing to jazz up their out-of-date image-and they all succeeded.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting enough numbers of junior personnel for white-collar offices.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social networks, ads, referall.us recommendations.
Their most original project concept was certainly their US zombie recruitment video-a Strolling Dead-themed recruitment advertisement that ran during the show’s season finale. It might not have actually included at any big international marketing celebration, however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for dangerous professions like the army is becoming more hard.
Recruitment method: Using pop-culture references to draw in a large range of ‘profiles’.
Tactics: TV adverts, social networks, and other online platforms.
This project is special since it utilizes the principles of good advertising or copywriting by attracting what is very important to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving occupation is presently highly undervalued and is likewise experiencing a quick boost in demand post-pandemic.
Recruitment method: Using psychological and aspirational messaging to draw in people whose worths line up with the company’s purpose.
Tactics: Advertising campaign throughout TV, digital, print, radio, social, and direct mail.
Recruiting for a task that is generally extremely under-appreciated definitely requires some extra creative juice. Home Instead decided to utilize the services of an expert company for this project to refresh their brand and hook exactly the right sort of individuals.

The agency developed incredibly emotive recruiting videos for this specific niche market, which 100% struck the mark with their “can’t help however care” target market.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech profession location, and filling tech and digital tasks was a hard job.
Recruitment technique: Using a major technology trend to join the discussion and boost their awareness in the tech talent circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a genuinely original campaign run by the Swedish furnishings producer IKEA. To draw in skill that considers of the box, they welcomed potential prospects for an interview over a dish of meatballs.

But not their traditional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their dining establishments.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor shortages in hospitality post-Covid.
Recruitment technique: Targeting unemployed, underemployed, and ready-to-work prospects aiming to begin their careers in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertising campaign covering social media, digital display advertisements, radio, and press protection.
These guys are helping to fill a significant pandemic-driven employment space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing fact:

The market has regained 6.9 million jobs because April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible beginners familiar with the huge range of advantages offered with a profession in hospitality and uses testimonials from present employees to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, indicated trying to attract 1,000 new workers over 12 months.
Recruitment technique: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who desire to work remotely.
Tactics: A physical recruitment drive in a top quality Van

This one’s absolutely another imaginative recruitment project that the software business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel concept aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has assisted them meet their Australian and worldwide intake goals (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and lack of gender variety.
Recruitment strategy: Building a transgender and gender-diverse skill pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the ongoing concern of gender equality in mining. Global mining giant BHP recently ran a successful, global-first (for BHP) effort to help in reducing hiring predispositions by refreshing their outdated recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying team lacks post-Covid
Recruitment method: Targeting an extremely specific skill segment – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s believing out of package. After stumbling upon a fascinating market insight that “around 78% of British parents aged 45 and over wish to take on a brand-new challenge once their children fly the nest”, EasyJet crafted a recruitment project targeting this particular skill swimming pool.

Filling the crew shortages with prospects who are over 45, whose kids have actually finally flown the nest, and who are now looking for a brand-new profession adventure!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a popular worldwide motor program and developing the brand name as an emerging hub for automotive software application engineering.
Tactics: Event PR

Now that’s turning your average recruitment campaign method on its head for sure! The team included AI into the cars and truck’s pedestrian speech innovation and automobile connect system to test the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting high-caliber passive candidates.
Recruitment strategy: Using an ingenious, gamified approach to engage passive candidates & providing a complimentary present.
Tactics: Skills test was promoted on social media platforms

Our sibling company, Toggl Track, wanted to work with an SEO supervisor and idea of an enjoyable campaign that ‘d be a win-win situation for all. We created a skills test obstacle and promoted it throughout social networks, using a complimentary tee shirt to candidates who accomplished high ratings.

Reaching passive prospects while spreading the word about our brand to other gifted employees worldwide-it doesn’t get better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to bring in Millennials and Gen-Zers.
Recruitment technique: Activating a new disruptive employer brand to draw in graduates.
Tactics: Campus recruitment with an experiential VR trip, professions page overhaul, video series, redeveloping all in-store and school recruiting visual properties

Walmart’s massive skill acquisition campaign was produced by Nexus and assisted give the brand name a much-needed facelift (considering that the retailer may not have been leading of lots of prospects’ favorite company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to attain?

Problem: Attracting young recruits in the midst of a labor scarcity.
Recruitment technique: Tapping into a growing interest among youths in home remodelling and crafting a compelling worth proposal to set themselves apart from other companies.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as masterpieces, out-of-home, web, and social networks content

Intending to recruit some 5,000 individuals in a year amidst exceptional labor lacks, Lowe’s Canada was facing the huge difficulty of bring in more youthful workers. Partnering with a creative firm, the brand name developed a recruitment campaign concentrating on opportunities for development and knowing within its network.

They have also discovered that 88% of Gen Z trainees desire to work for employers who give them access to training and development opportunities.

Training is a top priority for us, so we make certain to offer detailed training to everyone who joins our groups. Operating in among our stores is a great chance for individuals to gain understanding that will benefit them all their lives.

Inspired by this insight, the brand name released a project and exhibition that develops on the desire to discover by revealing engaging examples of renovation failures that youths can avoid by working and discovering at one of the brand’s shops. Each of the exhibitions had a QR code for applying straight for the different open positions.

Considering your next initial recruitment campaign strategy?

We hope this list has got you buzzing about your next recruitment project and how you can match those ingenious companies to approach prospects.

Whatever the function, from getting up the best engineers to roping on the planet’s biggest salesmen, your recruitment marketing efforts make sure to strike their hearts and minds if you utilize your creativity!

One simple method to add sparkle to your next recruitment project while making it fun and engaging for you and prospective applicants is to start with skills tests. And, no, you do not need to produce tests from scratch. Our test library is teeming with role-specific questions developed by the specialists.

Bid farewell to inappropriate prospects and the hours lost screening CVs. Create a totally free Toggl Hire account today to see simply how basic, fun, and reasonable hiring can be.

Juste enjoys examining through writing. A copywriter by trade, she spent the last 10 years in start-ups, telling stories and structure marketing groups. She operates at Toggl Hire and discusses how services can hire truly great people.