Hotline: 051-4852-379

Manager Marketing/Brand/Trade Marketing/

General Information

  • Location  Pakistan
  • Category  Marketing
  • Language Urdu, English
  • Highest Degree Level Master of Business Administration
  • Total Years of Experience 8
  • Expected Job Level Managerial

Work Experience

2017 till present
JS Investments Ltd Manager Marketing

Design and execute digital marketing plan to capture leads and provide the updates and relevant information to the existing & potential customers.

Sending SMS & Email to the existing & potential customers for the updates.

Designing the marketing material which is sent to the existing investors and potential clients via email and upload the same on social media to create awareness about the brand.

Making alliances various brands to create brand awareness.

Maintain & update the website as it provide the first hand knowledge to the existing and potential customers.

Conceptualizing and designing of the branding & marketing material which includes brochures, investment forms, head boards and branding of the branches pan Pakistan.

Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.

Write reports, specifications and creative briefs.

Manage external marketing partners and vendor such as advertising agencies, public relation agencies, digital marketing agencies, production companies and printing agencies.

Designing of the monthly content calendar in coordination with the agency ensuring that all the products and services are marketed in accordance with the regulatory authorities.

Participating and supervising the events organized by corporate clients and other organizations.


2015-2017
NBP Funds Ltd Brand Manager

Supervising the sign off of marketing literaturernand campaigns, liaising with legal and compliance personnel, ensuring therndesigns and messages meet the company brand and regulatory guidelines.

Manage external marketing partners and vendor such as advertising agencies, digital marketing firms, production companies and printing agencies.

Managing social media (Facebook and Twitter) for creating brand awareness & brand penetration among the public.

Compiling and forwarding the leads generated from Facebook to investor relation department.

Closely coordinating with the agency to prepare full fledge plan for a campaign of new fund launch. ( Teaser, CTAs, Visual etc).

Write reports, specifications and creative briefs.

Manage the production of marketing products through a variety of channels which includes print and electronic media, email or on-line campaigns, and road shows.

Participating and supervising the events organized by corporate clients and other organizations.

Conceptualizing and designing of the branding & marketing material which includes brochures, investment forms, main head boards and door of the branches.

Proof reading of the monthly Fund Manager Report and other corporate communication materials and incorporate the changes where necessary.

Extensive market visits to monitor the branding activities of the competitor and ensuring that all the branches are well equipped with all the relevant marketing materials.


2012-2015
Al Aqili Distribution LLC Trade Marketing Executive

Stock monitoring for ageing and performance, area and channel wise internally and externally.

Extensive market visits to ensure the availability and proper visibility of the stocks.

Ensuring effective in-store merchandising as per guidelines set by Business Partners.

Preparing & implementation of all trade marketing activities in coordination with National Sales Manager, Trade Marketing Manager & Branch Managers to keep them all aligned with all the activities and budget allocation so that company objectives are achieved.

Working in close coordination with top Key Accounts e.g., Carrefour, LULU and all Coop and other distribution channels like B-Class, Traditional trade, Wholesale and HORECA and planning, marketing activities as per the off takes/demand of the product/promotion.

Planning along with the Sales team on the new launch, merchandising guidelines & pricing. Ensuring that all stocks have proper labels and barcodes along with the trade marketing tools.

Coordinating with the warehouse and supply chain team to ensure that the promotional items arepacked and delivered on time.

Coordinating with the agency for tasting and sampling activities of the new and existing SKUs in order to create awareness.

Actively participated in the new product launches and re-launching of SADAFCO Milk,California Garden & LOTTE Confectionary

Implementation of Business Plan (Pricing, Trade Marketing, ROI Analysis, Promotions and In-store Activities).

Assist the Business managers & identify the areas of business development in the existing product lines & new businesses.

Keeping monthly track on the Trade related spends with the help of the Advertising & Promotion tracker. Ensure that the spends are in line with budgets and sales.

Forecasting budgeting& planning of stocks and appropriate allocation of budget in coordination with Supply Chain & logistic team.


Summary of Skills

Marketing & Sales Management, Branding & Advertisement, Marketing Research, Communication Skills, Customer Service, Budgeting & forecasting.
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